Design Thinking

01 Introduction

Design Thinking for Graphic Designers

Teaching Design Thinking to self-taught designers who don't have time for a bootcamp — by making them practice it, not just read about it.

Role: Learning Experience Designer Duration: Ongoing Audience: Self-taught and early-career graphic designers moving toward UX Format: Self-paced, mobile-first branching scenario Tools: Authoring tool TBD — pending developer handoff Status: Define complete, entering Prototype

Overview

Role

Learning Experience Designer

Duration

2 Days

Tools

Claude AI & Figma

Audience

Aspiring UX Designers

Deliverable

Module delivered through Google Cloud Hosting

02 Problem

Self-taught graphic designers moving toward UX rarely lack exposure — most already have a design background or years of informal client work. What they lack is structured, repeated practice at the judgment calls Design Thinking actually requires, and neither the time for a bootcamp nor content that's ever really stuck.

Problem Question: How might we help them build real, provable Design Thinking ability through applied practice, in the small pockets of time they actually have?

03 Research

Research Overview

My research was formed through speaking with two graphic designers seeking to make the shift to UX Design. I had a qualitative interview with them to find pain points and establish a problem.

Persona

My learners are members of Startup Mojave an entrepreneurial organization in the High Desert.

I created a persona to define my average learner's goals and pain points to design a focused, empathetic, and tailored learning experience.

27 year old outside a comunity college

Persona: Lindsey Abrams

Age: 27

Occupation: Graphic Designer

Location: Costa Mesa

Location: Costa Mesa, CA

Education: B.A. Graphic Desing

Education: B.A. Graphic Design

Summary

Lindsey has been working as a graphic designer for a community college in southern California. She is a new mom and is planning on making a career switch to UX Design. However, she has been finding it difficult because she believes she still hasn’t grasped enough to make the switch. She doesn’t want to go back to school because of her newborn and she also doesn’t have time for a bootcamp in UX. She wants something self-paced that she can work on from time to time when she gets a break from taking care of her newborn.

04 Goal

Backwards Design

Content is the Stanford d.school's five-mode process: Empathize, Define, Ideate, Prototype, Test. Learning objectives are written against Bloom's Revised Taxonomy, starting at Applying rather than Remembering — both personas already have baseline exposure. Example: given a set of empathy findings, synthesize a discrete point-of-view statement (Define mode).

Learner picks whichever persona's situation is closer to their own — a real choice, not flavor text.

Five acts, one per mode, each ending in a "transition challenge" built from a novice mistake the source material calls out directly — jumping to a solution before synthesizing empathy data, for instance.

Wrong choices play out a realistic consequence and a reflection prompt, then loop back in — no lecture replay.

Each path ends with the learner holding their own completed POV and concept direction for their own real situation.

Learning Objectives

Utilize design thinking for real world problems.

05 Ideation

Ideation consisted consisted of a comprehensive understanding through discussions both of the unique characteristics of the entrepreneur in the High Desert, along with the social cultural understanding of the region.

Several meetings with the director of Startup Mojave took place during this time where we discussed the cultural sensibility of the region and some inside into what kind of course would best prepare our members, but would also provide a strong foundation for potential High Desert natives that had yet to be exposed to the Startup/Entrepreneurial world.

After consulting research, having a good understanding of our learners I opted for developing the first module of the course through a constructivist learning theory lens.

Constructivism

After an extensive literature review, I found that constructivism, the theory that learners construct their own knowledge through experience, boosts entrepreneurial creativity by fostering divergent thinking, unlike traditional education, which stifles imagination and promotes test-focused, limited knowledge.

The research I conducted favors real-world, learner-driven environments, while startup ecosystems often prioritize application over education. Therefore, providing a strong foundation in creative thinking through constructivist learning experience was the most suitable path.

in the short MVP (minimum viable product), which focuses on creative problem solving through divergent thinking.

Learning Design

The learning design was simple: Introduction - Pretest - Video Lesson - Practice Activities - Posttest

Style Guide

I created a minimal, accessible style guide focusing on monochromatic color, utilizing the familiar Figma Logo, and a sans-serif typeface for web readability.

Heading 1

Heading 2

My attitude toward progress has passed from antagonism to boredom. I have long ceased to argue with people who prefer Thursday to Wednesday because it is Thursday.

My attitude toward progress has passed from antagonism to boredom. I have long ceased to argue with people who prefer Thursday to Wednesday because it is Thursday.

Heading 3

Towards the end of the nineteenth century there appeared its two incredible figures; they were the pure Conservative and the pure Progressive; two figures which would have been overwhelmed with laughter by any other intellectual commonwealth of history.

Towards the end of the nineteenth century there appeared its two incredible figures; they were the pure Conservative and the pure Progressive; two figures which would have been overwhelmed with laughter by any other intellectual commonwealth of history.

buttons

buttons

Heading 1

Heading 2

My attitude toward progress has passed from antagonism to boredom. I have long ceased to argue with people who prefer Thursday to Wednesday because it is Thursday.

My attitude toward progress has passed from antagonism to boredom. I have long ceased to argue with people who prefer Thursday to Wednesday because it is Thursday.

Heading 3

Towards the end of the nineteenth century there appeared its two incredible figures; they were the pure Conservative and the pure Progressive; two figures which would have been overwhelmed with laughter by any other intellectual commonwealth of history.

Towards the end of the nineteenth century there appeared its two incredible figures; they were the pure Conservative and the pure Progressive; two figures which would have been overwhelmed with laughter by any other intellectual commonwealth of history.

buttons

buttons

06 Design Prototyping

Design style guide was created through Figma and implemented with Claude.

07 Testing & Iteration

Using Design Thinking to design a Design Thinking course kept the process honest — the biggest early temptation was jumping to scenario-writing before the problem was actually framed, the exact mistake the module is built to correct. Letting persona research shape the format, not just the content, is the real design decision here: a time constraint became a resumable, mobile-first build; a retention problem became an insistence on applied practice over exposition.practice over exposition.

08 Reflection

AI has opened the door to many posibilites, and designing learning experiences is just the start.

10 Key Takeaways

    • The goal of this learning project was to see how effective building modules with AI is.

    • The goal of this learning project was to see how effective building modules with AI is.

    • With AI's help leanring modules can be designed efficiently and more time can be spend putting the content together and understanding the learning problem.

    • With AI's help leanring modules can be designed efficiently and more time can be spend putting the content together and understanding the learning problem.

    • Keep learner needs central to every design decision.

    • Keep learner needs central to every design decision.

The Learning Product